Trader Joe’s Alkaline Water Misrepresentation

KSG is investigating Trader Joes for potentially misleading consumers about the acid levels in its Trader Joes brand Alkaline Water. Trader Joes advertises that its Alkaline Water has low acid levels with a 9.5 pH level. However, the Alkaline Water may contain significantly higher acid levels

Misleading Consumers:

The acid level in foods and beverages is an important factor for health conscious consumers. Trader Joes charged higher prices for its Alkaline Water because it knows customers are willing to spend more for the added benefits of low acid levels in drinking water. If the acid levels are higher than advertised, Trader Joes misled and harmed consumers that were willing to pay more for the Alkaline Water.

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