Juul’s Deceptive Marketing. KS&G’s Newest Investigation

August 27, 0218- Deceptive nicotine marketing is no new practice. Since the early 1950s, nicotine companies have attempted to get customers hooked as young as possible. Juul, the latest in E Cigarette technology has achieved such goals.

Trend Up in Smoke

The USB looking device is the newest trend hitting a powerful punch in the E Cigarette market. #Juul on Instagram has reached 193,000 public posts with examples of popular music artists inadvertently advertising for the product.  But what some users of the device may not have realized is that a Juul is just as addictive as smoking cigarettes. (Source: FDA statement)

Masking Potential Dangers

Kohn, Swift and Graf, P.C. is investigating claims that Juul E Cigarettes deliver nicotine faster than a cigarette, creating the likelihood of becoming addicted much higher, especially in younger users. Through the use of their deceptive marketing, younger users were unaware the dangers when they began to use the new trendy product.

When a user takes a “hit” of a new Juul, they experience something very different than traditional cigarettes- another reason why younger users are drawn to the Juul product. Juuls come in several different flavors, including Mint, Mango and others. No longer do those who crave nicotine have to deal with the unpleasant tobacco taste and smell.

Seeking Justice For Customers

Now, Kohn, Swift & Graf, P.C. is determined to seek justice for customers who purchased Juul products. If you or someone you know purchased the product, please contact us. All consultations are free of charge. You may be eligible to be included in a Class Action Lawsuit to receive benefits for purchasing the Juul product.

Kohn, Swift & Graf is a national leader in class actions, including complex consumer litigation. With experienced consumer class action attorneys and a competent support staff, our firm strives to provide the highest quality of service to our clients. We treat each cause with careful attention to ensure that consumers get the justice they deserve. KS&G is centrally located in Philadelphia, PA. We handle cases nationwide.

KS&G Cares

For tips on quitting smoking please view the Centers for Disease Control and Prevention website. Additional resources on the dangers of E Cigarettes can also be found on   Know the Truth, a educational platform directed towards teenagers, website.